The Adult Novelty Expo is the CES of sex toys: booth after booth of dildos, toys, and equipment of all kinds. It’s part of Adult Video News’ annual porn industry convention in Vegas. We decided to check it out for our 2015 sex issue. It’s a scene. An overwhelming scene—especially without a guide.
So we went straight to designer Ethan Imboden. He founded the innovative, award-winning sex product company JimmyJane in 2003, and after nearly a decade, sold the company. Imboden’s now head of venture design at Frog. We figured he had the design chops and the sex toy industry experience to analyze everything at the Expo and tell us what’s what.
Imboden walked from booth to booth, combed through hundreds of products, and chose the most interesting. Then he gave us his take. He considered three questions while evaluating each product: Is this something people want? Is there a technology that could improve its performance? And does it deliver a meaningful experience?
We had no idea what we’d find. I mean, how could we have anticipated a dildo that’s also a camera? But with Imboden’s help, we got a sense of what sex products could be.
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