Sunday’s Super Bowl was the rare instance in the game’s 49 editions when the game was actually better than the ads. (“So we’re all in agreement: The ads sucked this year,” said someone I was watching the game with.) Not that we didn’t enjoy Walter White cameos and horrifically sad death-of-a-child spots, but something was certainly missing.
As it turned out, that thing was Legos.
Starting with the live broadcast on Sunday, animators at the UK-based A+C Studios embarked on a mad dash to re-create nine of this year’s Super Bowl ads entirely out of Lego bricks—and the result, “Brick Bowl,” has just gone live. In it, a regular Lego Joe leaps into his TV and travels through some of this year’s craziest commercial realms, where interspecies friendships are real (Budweiser), Kim Kardashian is self-aware (T-Mobile), and Jurassic Park is finally open (Jurassic World trailer).
The team at A+C Studios watched the game (which began at 11:30 pm local time) from inside a 5,000-square-foot design studio. They began storyboarding during the half, and the model makers got working not long after. With the help of stop-motion animators and post-production wizards, the short was ready in 36 hours.
In other words: everything is cool when you’re part of a team.
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