Animators Create a Lego Movie of 9 Super Bowl Ads—In 36 Hours


Sunday’s Super Bowl was the rare instance in the game’s 49 editions when the game was actually better than the ads. (“So we’re all in agreement: The ads sucked this year,” said someone I was watching the game with.) Not that we didn’t enjoy Walter White cameos and horrifically sad death-of-a-child spots, but something was certainly missing.


As it turned out, that thing was Legos.


Starting with the live broadcast on Sunday, animators at the UK-based A+C Studios embarked on a mad dash to re-create nine of this year’s Super Bowl ads entirely out of Lego bricks—and the result, “Brick Bowl,” has just gone live. In it, a regular Lego Joe leaps into his TV and travels through some of this year’s craziest commercial realms, where interspecies friendships are real (Budweiser), Kim Kardashian is self-aware (T-Mobile), and Jurassic Park is finally open (Jurassic World trailer).


The team at A+C Studios watched the game (which began at 11:30 pm local time) from inside a 5,000-square-foot design studio. They began storyboarding during the half, and the model makers got working not long after. With the help of stop-motion animators and post-production wizards, the short was ready in 36 hours.


In other words: everything is cool when you’re part of a team.



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