I just spent a few minutes messing around with our Twitter analytics, and it turns out that we tweeted nearly 11,000 times from @WIRED in 2014. That’s 1.25 tweets per hour on average—a nice, useful, not completely overwhelming amount of info and links to put out into the world, if I do say so myself. And I’m proud to be able to tell you that the only time our tweets included bae was in reference to the global aerospace company BAE Systems. @WIRED: Not a #basic #brand account.
Here are the ten tweets that worked out best for us in 2014. We put the round-up together using a variety of metrics and criteria. Number of clicks weighed heavily in our (relatively informal) formula. Number of retweets a little less. Favs and responses a little less yet. Not surprisingly, the list reads like a catalog of some of the biggest WIRED topics and stories of the year. Take a look.
#10
#9
#8
#7
#6
#5
#4
#3
#2
And big #1
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