This talk is from WIRED by Design, a two-day live magazine event that celebrated all forms of creative problem solving.
How do you convey an abstract concept like “connectivity” in a piece of graphic design?
At WIRED by Design, illustrator Carl de Torres talked about this challenge. When he was tapped by IBM to create non-representational graphics for concepts like “risk,” “computing,” and “data,” de Torres started by interrogating each term. “There were no stupid questions,” he says. “What makes data data? How do you structure data? What’s the nature of raw data?” This process led him to the fundamental attributes that would ultimately inform his designs.
As De Torres sees it, this sort of work will only become more crucial in the future. “As people continue to build ever more complex and invisible technological wonders, abstract graphics will be even more necessary to communicate how they work.”
No comments:
Post a Comment