This talk is from WIRED by Design, a two-day live magazine event that celebrated all forms of creative problem solving.
New perspectives can bring life to any endeavor. But collaboration is never a guaranteed success. At WIRED by Design, Commune Design partner Pamela Shamshiri and Ace Hotel partner Kelly Sawdon shared some of the strategies they’ve developed in working with artists on Ace Hotels’ striking interiors.
One important idea: allowing time for dreaming and exploration. When Ace Hotel taps an artist to work on a new project, they’re brought in well before remodeling is complete. “It’s important to make sure they’re involved this early on, so that it doesn’t become decoration,” Sawdon says.
It’s a notion that makes sense in any creative partnership: Everyone likes to feel like they’ve had a stake in a project from the outset.
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