Your average wrist-worn fitness tracker, a molded piece of rubber with a handful of accelerometers and gyroscopes inside, costs around $100 at the low-end. For someone who’s not sure if they need or want such a device, that’s pretty steep. Misfit Wearables, which debuted its first fitness tracker, the Shine, last year, is lowering that barrier with a new option called Flash.
Priced at $50, it’s cheaper even than erstwhile cheapie Fitbit Zip. Like the latter, the Flash tracks steps, distance, and calories. Unlike the Zip, it also tracks sleep, as well as swimming and cycling activities with help from its companion smartphone app. In the app, you can set what activity you’re about to do, and when you press and hold the Flash’s button, it starts tracking.
Flash shares similar styling with the Shine, but rather than a machined aluminum face in the center of its band, it has a less costly polycarbonate casing. The interface is also the same as the Shine, a ring of LEDs that light up to indicate how active you’ve been that day, or to display the time as a minimalist clock. Instead of double tapping to bring its hidden LEDs to life, you press its front face down like you would a button (essentially, the coin-like circular device is just one big button).
The tracker requires no charging as it’s powered by a replaceable coin-cell battery. It syncs with Misfit’s iOS and Android apps, so you can track the progress of your daily movement and sleep quality there as well. Your progress towards your daily activity and sleep goals are visualized in a variety of charts, including circular daily progress charts that echo the device’s circular interface. Like Shine, Flash is also waterproof up to 30 meters.
The $50 Misfit Flash will be available for pre-order starting today, and will be available at retailers like Best Buy, Target, and Amazon in October.
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