Pharrell’s New Video for ‘It Girl’ Is a Huge Anime and Videogames Rush


Pharrell Williams’ new single “It Girl” feels like being dipped in waves of rainbow metallic liquid on a sunny day. So it’s only appropriate the music video looks just like that—plus anime and 16-bit videogame vibes.


And this delicious buffet of smooth beats laced with manga visuals is the latest public display of admiration in a creative romance between the two prolific producers: the music machine of Williams and Japanese artist Takashi Murakami. Earlier this year, he remixed the theme song to Murakami’s film Jellyfish Eyes , and in turn, Murakami leant his aesthetic stylings to “It Girl.” But these candy-coated artists haven’t limited their collaborations to the music space. Back in 2009, the pair worked together with Jacob the Jeweler on a sculpture that allegedly sold for $2 million, and included bejeweled ice cream sneakers, a glitzed out Pepsi can, and other pop artifacts dripping with rubies, sapphires, emeralds and diamonds.


Besides Pharrell, Murakami has also worked with cultural mega-influencers like Marc Jacobs, (for a joint venture with Louis Vuitton) and Kanye West (for the Graduation album). In the future, we hope West and Murakami can join forces again. The artist’s vibrant, life-affirming visuals could perhaps turn Yeezus’ frown upside down and encourage him to include something like, you know, melodies on his next album.



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