Prepare Your Wallet For This Massive Auction of Vintage Cartoon Stills




Chances are if you’re between the ages of 35 and 50, your childhood involved gorging on Saturday morning cartoons. In the days before hundreds of cable channels and endless streaming on Netflix, they were what kids stared at while eating their Froot Loops. Hanna-Barbera ruled the airwaves and everyone knew what a Scooby Snack was—and now, we’re all nostalgic for those bygone days.


At least, that’s what Heritage Auctions is betting on. Next week, the auction house is href=”http://ift.tt/1nEeX4E target=”_blank”>putting on the block a series of animation cels from the heyday of Saturday morning cartoons. They way they see it, Gen X’s combination of nostalgia and growing disposable income will yield the kind of interest—and bids—that their Baby Boomer counterparts give classic Disney cartoon cels.


“We’ve seen a very decided and marked entrĂ©e into the market of Gen X collectors hungrily demanding the material that populated the long Saturday mornings of their youth now that they are in a position to collect,” Jim Lentz, Heritage’s director of animation art auctions, said in a statement announcing the offering. “It’s a fascinating shift to watch and, looking at the cyclical nature of the animation market, I’d say it’s right on time.”


Heritage’s collection includes cels from 1960s and 70s Saturday-morning classics like Scooby-Doo, Where Are You! and Schoolhouse Rock, and some of the pieces—like the Challenge of the SuperFriends title cel—are expected to bring upwards of $2,500. But that might be only the beginning. Back in the 1980s animation cels from key Disney films would often fetch tens of thousands of dollars, according to Heritage, and even though the market for cartoon cels flat-lined in the 1990s, the auction house speculates that Gen X could bring the market back to those glory days. (At least until Millennials get nostalgic and wealthy enough to want to start amassing Pixar artwork.)


“There’s a premium on nostalgia,” said Lentz. “Now Gen-X is figuring it out and the market is responding in all corners. Animation is just ahead of the curve. It’s only a matter of time before the best examples from this era start bringing five figures, and a relatively short step from there to six.”


Check out some of the items going up for auction in the gallery above.



No comments:

Post a Comment