Nike's Flyknit tech is making its World Cup debut this year in the form of the Magista. But three players will also be toting around this cutting-edge 3D-printed duffel bag. Photo: Nike
Nike's Flyknit tech is making its World Cup debut this year in the form of the Magista. But three players will also be toting around this cutting-edge 3D-printed duffel bag.
Photo: Nike
Neymar Jr., Wayne Rooney, and Cristiano Ronaldo will be carrying the matching Rebento bag, almost as lightweight as the Magista itself. Photo: Nike
Neymar Jr., Wayne Rooney, and Cristiano Ronaldo will be carrying the matching Rebento bag, almost as lightweight as the Magista itself.
Photo: Nike
The 3-D printed base mimics the pattern and construction of the Magista, and attaches to a leather upper and bag the straps without any adhesives. Photo: Nike
The 3-D printed base mimics the pattern and construction of the Magista, and attaches to a leather upper and bag the straps without any adhesives.
Photo: Nike
Along with the bags, players will get another, more utilitarian, accessory: set of shin guards, dubbed the Mercurial Flylite. Photo: Nike
Along with the bags, players will get another, more utilitarian, accessory: set of shin guards, dubbed the Mercurial Flylite.
Photo: Nike
To make it, Nike’s designers replaced the traditional foam found in guards with a 3-D printed honeycomb-patterned piece of plastic. Photo: Nike
To make it, Nike’s designers replaced the traditional foam found in guards with a 3-D printed honeycomb-patterned piece of plastic.
Photo: Nike
The web has pips—small, raised sections—that connect it to the protective exterior of the shin guard. That small gap turns each section into a little shock absorber while cutting materials, according to Nike. Photo: Nike
The web has pips—small, raised sections—that connect it to the protective exterior of the shin guard. That small gap turns each section into a little shock absorber while cutting materials, according to Nike.
Photo: Nike
The World Cup starts this week, and as much as the tournament represents the hopes and dreams of many nations, it’s also a big deal for Nike and its marketing machine, which is fighting tooth and nail with Adidas for presence on the world stage.
Its current flagship innovation, Flyknit, didn’t exist during the last World Cup. When Nike created a kind of digital knitting technology to create a one-piece mesh shoe weighing in at just a few ounces, it was a major coup for the company, because it satisfied a long running request from athletes for shoe that feels more like a sock. On the field this summer, dozens of players will be outfitted in the Magista, Nike’s first Flyknit soccer cleat, released this spring. A select few players—Brazil’s Neymar Jr., England’s Wayne Rooney, and Portugal’s Cristiano Ronaldo, to be precise—will also be carrying the matching Rebento duffel, a 3-D printed bag almost as lightweight as the Magista itself.
Only three Rebento bags exist. The 3-D printed base mimics the pattern and construction of the Magista, and attaches to a leather upper and bag the straps without any adhesives. Along with the bags, players will get another, more utilitarian, accessory: set of shin guards, dubbed the Mercurial Flylite. To make it, Nike’s designers replaced the traditional foam found in guards with a 3-D printed honeycomb-patterned piece of plastic. The web has pips—small, raised sections—that connect it to the protective exterior of the shin guard. That small gap turns each section into a little shock absorber while cutting materials, according to Nike.
The new designs have an admittedly limited reach, given only three all-star athletes will be toting the bag around. But that’s not the point—what likely matters to Nike is that they were first to land the 3-D printed accessories market, right when the whole world will be watching.
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